Privacy notice.
This privacy notice tells you what to expect us to do with your personal information.
contact details
post:
Budy Group Limited
Eighth Floor, 6 New Street Square, New Fetter Lane, London, EC4A 3AQ
email:
info@budy.life
what information we collect, why we use it, and our lawful basis
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. This depends on the specific purpose for which we are processing it.
We collect and use the following types of personal data:
Purpose: To create and maintain your user account | Personal data: Name and email address | Lawful basis: Consent
Purpose: To provide personalised activity suggestions | Personal data: Name and health information | Lawful basis: Consent and explicit consent for health data
Purpose: To handle queries, complaints, or claims | Personal data: Name and email address | Lawful basis: Legitimate interests
Our legitimate interest is to respond to communications from users who contact us with feedback, questions, or concerns.
Your data protection rights
Your rights under UK data protection law may vary depending on the lawful basis we rely on. You can find out more about lawful bases and your rights on the ICO’s website.
In summary, your rights may include the following:
your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
where we get personal information from
directly from you.
how long we keep information
trial data
Personal information is retained for the duration of the trial after which it is erased.
Any feedback you have provided is retained indefinitely on an anonymised basis. This is used to improve the service offered to users.
query, complaint or claim data
Personal information is retained for 12 months after which it is erased.
who we share information with
organisations we’re legally obliged to share personal information with
suppliers and service providers
how to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
last updated
10 July 2025