Our Story.

Budy was born out of personal health challenges faced by our founder, Leonhard Apel. After multiple lung surgeries, Leonhard realised how important support and accountability can be when dealing with health setbacks.

What started as a search for connection among people facing similar challenges soon revealed a much broader problem: many people struggle not because they lack knowledge, but because real life gets in the way.

Budy was created to help in exactly those moments — helping people notice when their day starts to slip, and giving them one small step to steady things before a wobble turns into a lost week.

Our TEAM.

  • Portrait photo of Leonhard Apel

    Leonhard Apel

    FOUNDER & CEO

    With a degree in Law and a Masters in Entrepreneurship from UCL, where he graduated as Top Student of the Year, Leonhard combines the analytical thinking of law with the creative problem-solving of entrepreneurship. After undergoing several lung surgeries in his twenties, he experienced firsthand how fragile health and routines can become when life gets disrupted. That experience ultimately shaped the idea behind Budy — a product designed to help people recover earlier when their day starts to wobble.

  • Portrait photo of Elisha Hill

    Elisha Hill

    BEHAVIOUR CHANGE AND NUTRITION LEAD

    Elisha holds a Master’s degree in Obesity and Clinical Nutrition from University College London. Her work focuses on behaviour change, nutrition and long-term weight management. At Budy, she helps shape the daily check-ins and micro-actions so they are realistic, supportive and grounded in how people actually change habits in real life.

  • Portrait photo of Louis Lancaster

    Louis Lancaster

    DATA PROTECTION OFFICER

    Louis is a certified Data Protection Officer with experience handling sensitive health and personal data in technology products. Previously, he worked at a start-up tech firm where he helped guide product development while ensuring compliance, contributing to the company’s successful acquisition. At Budy, he ensures user data is handled responsibly and privacy-first from day one. Having also participated in Budy’s initial trial himself, he brings both a compliance and a user perspective to the product.

  • Portrait photo of Mar Caceres Munoz

    Mar Caceres Munoz

    TECHNICAL UX DESIGNER

    Mar graduated with a Distinction in both her Computer Science degree from King’s College London and her Masters in Human–Computer Interaction from University College London. At Budy, she leads UX and product design, creating an experience that feels calm, clear and easy to use — helping people check in honestly, understand where they are, and take the next step quickly.

  • Image of Bartosz

    Bartosz Kraszewski

    LEAD ENGINEER

    Bartosz builds the systems behind Budy’s daily check-ins, action logic and future pattern-recognition layer. His role is to make the product feel simple and lightweight for the user, while giving Budy the technical foundation to get smarter over time.

Our VALUES.

Build Confidence: Empower individuals to take charge of their health by providing accessible, motivational, and effective solutions.

Understand Your Journey: Recognise that every person’s path to better health is unique , tailoring tools and support to meet individual needs.

Drive Progress: Encourage sustainable, measurable progress by delivering resources and encouragement to help users reach their goals.

Your Success, Our Goal: Celebrate every step of the journey, big or small, and commit to being a trusted partner in achieving healthier, happier lives.